PARKS & TRAILS COUNCIL OF MINNESOTA UNVEILS A REFRESHED BRAND
Moving into its 70th year with a new logo that reflects its mission and vision
Today, Parks & Trails Council of Minnesota (P&TC) has launched a clean, fresh rebrand. As the leading nonprofit working to support and protect parks and trails in Minnesota, we’re excited to have an updated logo that clearly represents our mission: to acquire, protect, and enhance critical land for the public’s use and benefit.
This rebranding effort is part of our strategic approach to stay at the forefront of park and trail conservation and meet our supporters’ ever-evolving needs. By reflecting a modern design that visually conveys our work with the land and people recreating outdoors, we aim to inspire new supporters to learn and engage in our work. We are people saving special places.
The new logo has a few variations to suit multiple formats. The logo features a patch-like design inspired by park souvenirs. Within the patch are two sides representing distinct space and time elements. The left symbolizes daytime with a sun glowing atop grassy hills and water–features common in central and southern Minnesota. The right half shows nighttime, with stars twinkling over a tent near a pine tree emblematic of Minnesota’s Up North.
Blackbird Revolt, a multi-cultural creative studio based in Minnesota, designed the logo. This expert team worked with a P&TC committee of staff and board members to craft the final logo. “It was fantastic working with the folks at Blackbird Revolt—they were able to transform our values, vision, and goals into a final logo that resonates and will help us to better tell our story,” said Lisa Filter, external relations director for P&TC.
Next year will mark P&TC’s 70th anniversary. This organization has undergone several name changes and logo iterations throughout its impressive history. The most recent logo, which featured a dragonfly, has served the organization since 2004. Our new logo reflects P&TC’s current vision as an inclusive organization working to save critical land for parks and trails and giving legislative voice to places without one.
