2022 Summer Visitor Profile: Split Rock Wilds Mountain Bike Trails

Published November 2022

Key Findings

• Trail Traffic Estimates
  • About 4,500 total traffic on the Shipwreck Loop in summer 2022
  • About 3,000 total traffic on Neovision in summer 2022
  • Trail use peaks around noon on weekends and 5 pm on weekdays
• Visitor Demographics
  • 79%  Men
  • 22%  Women
  • Average age of 40
  • 96%  White
  • 2%  Asian
  • 2%  Some other race
• Trail Experience
  • 95%  Trail users were mountain biking
  • 70%  Visiting to do something exciting and adventurous
  • 67%  Rated the trail “very good”
  • 61%  Visiting to experience nature
• Trail Tourism
  • 86% from Minnesota
  • 86% said the trails were part of the reason they visited Lake County
  • Users came from 5 U.S. states + Canada
• Rider Skill Level
  • 13%   beginner
  • 38%  intermediate
  • 40%  advanced
  • 9%  expert
• Information Sources
  • 71% used trail apps to learn about the trail